● Custom Audiences
● Affinity Audiences
● Demographics and Detailed Demographics
● Life Events
Google Ads
You set up a Google Video campaign with a consideration goal and cost-per-view bidding(CPV).How will your max CPV compare to your actual CPV?
● Max CPV is often less than actual CPV because it’s auction bidding.
● Actual CPV is often less than max CPV because it’s a reserve buy.
● Actual CPV is often less than max CPV because it’s auction bidding.
● Max CPV is often less than actual CPV because it’s a reserve buy
When using Custom Audiences for a Video action campaign, what can you do to get themost value from that audience solution?
● You can disable non-skippable in-stream ads.
● You can implement automatic placements from your existing Display campaign.
● You can use 10 to 15 of the highest-converting key words from your Search
campaign.
● You can set bumper ads as your preferred ad format for the campaign.
What’s the value of measuring unique reach and frequency in an awareness Videocampaign?
● It shows how many ads served to people and how many times, across devices
and formats.
● It evaluates media efficiency, since it measures the share of impressions that the
user may have a chance to see.
● It measures lift and ad recall metrics, which is much closer to marketing goals than traditional metrics, such as clicks and impressions.
● It led you to see the terms people were searching for when seeing your ads.
A retailer using a video action campaign is setting up conversion tracking to measure the resultsof the campaign. They already capture the important user interactions that create conversions,but they’re unsure of what other tracking events they can obtain. What should they do to furtheroptimise their campaign?
● Optimise the campaign for ‘add to basket’.
● Optimise the campaign for impressions.
● Optimise the campaign for phone calls.
● Optimise the campaign for in-app purchases
A business owner wants to set up their company’s Google video campaign to make sure thatpeople think about their brand in decision-making moments. What marketing objective connectsto this goal?
● Action
● Awareness
● Perspective
● Consideration
The account manager at a motorhome company found it hard to attract qualified buyers in thepast. They’re interested in trying a Google video campaign for the first time, but are unsure whataudience strategy to use to reach people who already want to purchase a motorhome. Whataudience strategy should the account manager use to achieve this goal?
● In-Market
● Life Events
● Demographics and Detailed Demographics
● Affinity Audiences
The marketing team at a leading catering business has relied on Google search campaigns inthe past, but they’re now ready to take advantage of a Google video campaign with a ‘Sales’campaign goal. Why would it be a best practice for the catering business to create their Googlevideo campaign in the same account as their Google search campaigns?
● To prevent Google Ads from double-counting conversions
● To enable Video ad extensions within their Google Search campaign ads
● To avoid double serving ads in the Google Search results
● To receive a reduction on their average cost-per-view
A marketing manager wants to reach and engage with potential customers via a Google videocampaign. What first step do they need to complete to get started?
● Build a list of relevant keywords.
● Install a video code on their website.
● Link Google Ads to their YouTube channel.
● Prepare a manual bidding strategy.
A company is looking to grow consideration of their products in their potential customers’purchase cycles. Why is a Google video campaign an appropriate method to meet their goals?
● Because online video lets consumers quickly compare similar businesses at once.
● Because online video lets consumers browse large product and service inventories they may want to purchase from.
● Because consumers use online video to seek out the best deals on specific products and services.
● Because consumers use online video for information gathering before making
a purchase.