What’s the value of measuring unique reach and frequency in an awareness Videocampaign?

● It shows how many ads served to people and how many times, across devices
and formats.
● It evaluates media efficiency, since it measures the share of impressions that the
user may have a chance to see.
● It measures lift and ad recall metrics, which is much closer to marketing goals than traditional metrics, such as clicks and impressions.
● It led you to see the terms people were searching for when seeing your ads.