The marketing team at a leading catering business has relied on Google search campaigns inthe past, but they’re now ready to take advantage of a Google video campaign with a ‘Sales’campaign goal. Why would it be a best practice for the catering business to create their Googlevideo campaign in the same account as their Google search campaigns?

Jackson · August 24, 2026 ·

● To prevent Google Ads from double-counting conversions
● To enable Video ad extensions within their Google Search campaign ads
● To avoid double serving ads in the Google Search results
● To receive a reduction on their average cost-per-view