A retailer using a video action campaign is setting up conversion tracking to measure the resultsof the campaign. They already capture the important user interactions that create conversions,but they’re unsure of what other tracking events they can obtain. What should they do to furtheroptimise their campaign?

Jackson · August 24, 2026 ·

● Optimise the campaign for ‘add to basket’.
● Optimise the campaign for impressions.
● Optimise the campaign for phone calls.
● Optimise the campaign for in-app purchases