The marketing manager of a food delivery company is focused on driving as many orders aspossible on a weekly basis. Which of the following creative implementations would yourecommend that the marketing manager use to help achieve their goal?

● Add as much diverse imagery and language as possible throughout the ad to hold the attention of the viewer.
● Use “Sign up to our newsletter” as the primary call-to-action.
● Address the viewer’s desire for food in the first 5 to 10 seconds of the video.
● Explain the background of the company during the first half of the video.