A business owner is using a Google video campaign to drive awareness of a new service thattheir company will soon release. They’re considering inflating their target cost-per-thousandimpressions (tCPM) bid to achieve their goal. Why should they avoid inflating the tCPM bid forthis new campaign?

● Inflation could result in the budget depleting faster without increasing unique
reach.
● Inflation will likely result in the targeting of irrelevant demographics and
placements.
● Inflation may prevent other campaigns in the account from running for the
entirety of their ad schedules.
● Inflation might cause too many impressions of the same ads to be
served to the same users.