● Target CPA, because it grows conversion volume at his target cost per
acquisition.
● Maximize Conversions, because it doesn’t require historical conversion data.
● Enhanced CPC, because it offers the greatest amount of control over the bidding
process.
● Target Impression Share, because it grows both awareness and conversions at an assigned cost point
Google Ads
Elizaveta is launching a Display campaign for a business with a longer than averagesales cycle. She’s thinking of setting up a custom view-through conversion lookbackwindow instead of the default window. Why should Elizaveta consider setting up herown window?
● It’ll assist her in analyzing the most interacted areas of the Display campaign within that time period.
● It allow her to identify more impressions for ads that weren’t interacted with but
later resulted in a conversion.
● It’ll prevent interactions being attributed with more conversions than what they actually generated.
● It’ll reveal to her which ad assets require optimization in order to improve conversion rates.
A company is looking to complement their social media marketing strategy. How wouldrunning Discovery ads work to help them achieve their objective?
● They would encourage consumers to follow and engage with particular social media posts that are relevant to marketing goals.
● They would encourage potential customers to engage with an interactive shopping cart.
● They would serve visually inspiring ads to potential customers while they’re in the
middle of watching a video relevant to what’s being offered.
● They would reach the right customers with the right messages as they browse
through their favorite personalized feeds on Google.
What will happen to a responsive display ad if, when reviewing ad strength, an advertiser doesn’t follow Google Ads’ system recommendation to add more assets?
● Certain features of the ad will be disabled without the recommended amount.
● There will be fewer ad combination possibilities to serve users.
● The ad will automatically pull assets from a stock library if the recommended amount isn’t met.
● The ad won’t run without the recommended amount included
Nidia owns a law firm, and for the last few years she’s been able to build her client base withthe help of Search campaigns promoting a contact form. Nidia now wants to further thissuccess with the help of a new Display campaign.Which campaign goal is appropriate for her?
● Leads
● Website traffic
● Product and brand consideration
● Brand awareness and reach
The marketing team of a sales company has come up with four goals for the upcomingquarter: acquiring new customers, creating new leads, growing sales and broadening thereach of their existing remarketing campaigns. Which campaign type should this team use tobest achieve their objectives?
● Gmail
● Customer match
● Discovery ads
● Shopping ads
Which report should an advertiser use to determine if a Smart Biddingstrategy is still in its learning period?
● The Budget Performance Report
● The Bid Strategy Report
● The Performance Report
● The Top Conversions Paths Report
Ken has been able to successfully use Search campaigns to attract more clients to his lawfirm by using a contact form in his ads. He now wants to launch a new Display campaign tofurther promote the same goal. What should his new campaign goal be?
● Leads
● Product and brand consideration
● Website traffic
● Brand awareness and reach
What are the two best practices Dylan should follow if he wants to implement aGoogle Display campaign with a Target CPA of $10?Select 2 Correct Responses
● Assign a daily budget constriction of $50.
● Assign a 10% rate of return for the campaign.
● Allocate a daily budget of at least $100 for the campaign.
● Allow for a two-week ramp-up period before making any big changes.
Shannel works for a marketing team at a toy company. She has been asked to come up witha campaign to bring more awareness to a new Christmas toy they’ve created. How shouldShannel set up awareness audiences for Google Display ads?
● Tag all pages within the company website or app.
● Create a separate campaign or ad group for each desired audience.
● Use top performing keywords for custom audiences.
● Include existing users on remarketing lists