● Conversions
● Earned actions
● Video played to
● Display impression share
Google Ads
After running a Video action campaign for two weeks, an account manager still has30% of his budget left intact.How can he increase delivery until the campaign exceeds the budget cap?
● By adding contextual audiences.
● By changing the bid strategy to CPM.
● By adding skippable in-stream ads.
● By changing the frequency settings
If an account manager is new to using Custom Audiences as an audience solution for a newVideo action campaign, what implementation suggestion should they try?
● Layering as many Audience types as possible within the same ad group.
● Using five of the best-converting placements from their Display campaigns.
● Using 10 to 15 of the best-converting keywords from their Search campaigns.
● Combining Custom Audiences with Demographic Audiences in the same ad group.
Using a Video action action campaign, a winery hopes to attract customers to itswebsite for an annual holiday sale.Which creative best practice should they employ to encourage customer interaction?
● They should add location extensions to focus on selected geographic locations.
● They should have a clear call-to-action, such as “Learn more.”
● They should link their Google Ads account to the Google Merchant Center account.
● They should reach a broad audience with dynamic video ads.
You’ve been running a Google Video campaign for awareness with video ads that are 30seconds long. But now you want to remarket to your audience with memorable, shorter videoads. What video ad format would you use to achieve that goal?
● Non-skippable in-stream ads
● Bumper ads
● In-feed video ads
● Masthead ads
What audience solution would you use if you were building a Google Video campaign for a music school that wanted to grow consideration for a new class tailored to advanced musicians?
● Customer Match
● Custom Audiences
● Affinity Audiences
● Life Events
Your main marketing objective is to grow consideration with a Google Video campaign, and you onlywant to pay when a user watches your full video ad.What bidding solution should you use?
● You should use Maximize Conversions bidding.
● You should use cost-per-action bidding.
● You should use cost-per-view bidding.
● You should use cost-per-click bidding
Having relied on Google Search campaigns in the past, the marketing team at a leadingcatering business now wants to take advantage of a Google Video campaign with a “Sales”campaign goal.What’s the benefit of creating their Google Video campaign in the same account as theirGoogle Search campaigns?
● Preventing Google ads from double counting conversions.
● Avoiding double serving ads in the Google Search results.
● Enabling Video ad extensions within their Google Search campaign ads.
● Receiving a reduction on their average cost-per-view.
If a marketing manager wants to create a Google Video campaign using multiple videoassets to grow interest in a product among the largest possible audience, what should theydo?
● They should select the best creative asset and run a single ad.
● They should use video ad sequencing and target CPM bidding.
● They should use masthead ads for a major sales promotion.
● They should use bumper ads on competitive video content.
If the goal of your Video campaign is to grow consideration, what ad formats should youexpect to run?
● Skippable in-stream ads and in-feed video ads
● Skippable in-stream ads and bumper ads
● Non-skippable in-stream ads and in-feed video ads
● Non-skippable in-stream ads and mastheads