If an advertiser’s marketing objective is to generate leads, how can the advertiseroptimize their Performance Max campaigns for value?

Create value rules based on audiences that have visited a local store in the past. 

Develop a strategy of importing offline values through the use of enhanced conversions for leads. 

Utilize a Maximize conversions bidding strategy in order to increase conversion volume.

Create a Maximize Clicks bidding strategy to propel website traffic volume.