Archives for June 2026

By encouraging teams to break down silos and identify solutions quickly. 

By promoting competion across the organization. 

By helping teams test more than one business objectives at the same time.

By empowering leaders to spot low performers more quickly. 

They can help eliminate the possibility of customers writing unfavorable reviews about a particular business. 

They prevent ads from being delivered for searches that might otherwise qualify but most likely don’t match the intent of the search. 

They give marketers insight into what other searches customers are using to arrive at their business. 

They allow marketers to add negative keywords as a means of limiting the terms competitors can bid on at auction. 

The amount of time between a user clicking an ad and that user completing a conversion action on a site, or, an advertiser uploading an offline conversion 

The period of time it takes an advertiser to properly create a conversion measurement strategy for their Google Ads account 

The load time of the website page used to measure online conversion actions for the advetiser’s site, such as an order confirmation page 

The number of days it takes a newly adopted Smart Bidding strategy to ramp up after a campaign’s first recorded online or offline conversion 

Placing the most important content at the center 50% of the image asset 

Making it a habit to upload four or more relevant and unique images at the campaign or ad group level 

Using images with a white background since these images usually deliver better results 

Providing square images exclusively in order to maximize how often assets are able to serve. 

Performance Max campaigns that include video ad formats allow advertisers to see an average increase of 13% total incremental conversions. 

Advertisers can use Performance Max campaigns to choose the websites on which they show ads, which could result in more store visits from potential customers. 

A Performance Max campaign can help them find new valuable customers across Google Ads inventory through the use of AI. 

The manual creation of assets allows advertisers to spend time crafting their unique value proposition. 

Cart size 

Cost-per-click

Page depth 

Time spent on site 

Putting conversion tracking into place two weeks after a campaign is launched Limiting the amount of ad extensions used within an asset group 

Avoiding linking a Google My Business or Google Merchant Center feed 

Utilizing the maximum number of permitted text, image, and video assets 

Deliver a quarterly budget review to a superior, for purposes of requesting additional funds for testing in the next quarter. 

Allocate a percentage of the budget for use in testing and responding to changes in the market. 

Establish a monthly or weekly sync with the finance team to share ideas and encourage flexibility in the budget. 

Look over industry reports to better anticipate query demand for the coming year and funding that will be required to accomodate this. 

Unique value 

Actual value 

Necessary value

Intrisic value 

Provide explanations to understand performance fluctuations in campaigns. 

Automatically pause campaigns that have low ad strength or limited budget. 

Share competitor ad performance data to help marketers adapt and grow their business. 

Identify drivers of a campaign’s week-on-week and month-on-month performance