Archives for June 2026

To browse headline and description recommendations to create stronger ads

To show the top asset combinations for each campaign type in an account 

To uncover the reasons behind performance changes in just a few clicks 

To identify the ideal budget level a campaign needs to maximize performance 

Maximize conversions

Maximize conversion value

Target ROAS 

Maximize clicks 

Video campaigns

App campaigns 

Performance Max campaigns 

Search campaigns 

Creating as many campaigns as feasible in order to achieve business goals

Designing campaigns around specified manual optimization levers 

Focusing account structure on business goals rather than channel silos 

Segmenting account structure according to device and match type as a means of customizing creative 

Put any Smart Bidding strategy into action in order to make bids across channels using AI. 

Limit sharing audience data to prevent human input from interfering with AI-powered operations. 

Build strong creatives that are tailored toward the electric bicycles they’re selling. 

Make their Google Merchant account separate from their Google Ads account as a means of avoiding overlap. 

Google’s AI only works in newly created campaigns with budgets of at least $1,000 per day. 

Campaigns that incorporate Google’s AI spend more of their budget to reach more customers. 

When a campaign’s budget is limited, a Smart Bidding strategy will convert back to manual bidding. 

Campaigns need enough flexibility in the budget to allow Google’s AI to work to its fullest potential 

Target Impression

Share Maximize clicks 

Target ROAS 

Maximize conversions 

Phrase match

Broad match

Exact match 

Negative match 

Dismiss recommendations to add relevant new keywords. 

Create additional phrase and exact match keywords to improve reach.

Add Customer Match lists with data older than 90 days. 

Remove negative keywords that may block relevant traffic. 

Build highly specified silos within their organization to allow for specialization and multiple budget owners. 

Build capabilities in key areas such as high-quality data and a skilled workforce. 

Create firm budget processes to solidify digital marketing as an organization’s cost center. 

Coach teams to avoid experimentation in order to eliminate risk and keep performance stable year-over-year.