● Making sure that videos are longer than eight seconds.
● Making sure that videos are no longer than five seconds
● Running five ad variants per campaign.
● Running a single ad variant per campaign.
If a marketing team at a wildlife conservation organization wanted to set up a Videocampaign to help drive online donations to their website, what actions should they take?
● They could test multiple variants of their ads, and make sure they’re less than 10
seconds long.
● They could test multiple variants of their ads, and make sure they’re at least 10
seconds long.
● They could use only one version of their ad, and make sure it’s at least 10 seconds long.
● They could use only one version of their ad, and make sure it’s less than 10 seconds long.
If you’re creating a Google Video campaign with a consideration goal and cost-per-view(CPV) bidding, what should you expect for your max CPV compared to your actual CPV?
● Max CPV is often less than actual CPV because it’s a reserve buy.
● Actual CPV is often less than max CPV because it’s a reserve buy.
● Max CPV is often less than actual CPV because it’s auction bidding.
● Actual CPV is often less than max CPV because it’s auction bidding.
The main goal of the marketing team at a cosmetics company is to drive salesthrough their website, and they also want to use a Video action campaign to driveconversion events like page visits and adding-to-cart.Why is it a good idea for the marketing team to track those lighter conversion events?
● Because they have the same value of a primary conversion.
● Because they create greater loyalty among customers.
● Because they can be predictive of a full sale.
● Because they help increase brand awareness.
Using a Video action campaign, a retailer is setting up conversion tracking to measure thecampaign results. Although the important user interactions that create conversions arealready being captured, the retailer isn’t sure what other tracking events they might obtain.How can they further optimize their campaign?
● They can set bumper ads as their preferred ad type.
● They can disable non-skippable in-stream ads.
● They can use 10 to 15 of the highest converting key words from your Search
campaign.
● They can implement automatic placements from their existing Display campaign.
A hair salon owner is setting up a Video action campaign for the first time, and she wants toget optimal results from her ads.Which of the following is a recommended best practice she should implement?
● Run a single ad variant per campaign.
● Videos must be longer than 8 seconds.
● Videos must be no longer than 5 seconds.
● Run five ad variants per campaign
The owner of a clothing store wants to drive awareness to a new product line that they’reabout to launch. A new Google Video campaign is being created with no marketing goalselected. The owner wants to get as many impressions as possible from their biddingstrategy.What is the best bidding strategy for the clothing store to achieve their marketing objective?
● Target CPM
● Maximize Conversions
● Target CPA
● Maximum CPV
For your awareness Video campaign, you’re looking for a measurement solution that lets youmeasure the share of views your audience will have a chance to see.What measurement solution should you use and how can you gain access to it?
● You should use Unique Reach and Frequency, which are accessible by contacting
your Google team.
● You should use Active View, which is accessible only by contacting your Google
team.
● You should use Unique Reach and Frequency, which are accessible by adding
columns to your statistic tables.
● You should use Active View, which is accessible by adding appropriate
columns to your statistic tables.
Mixing ad formats is a good idea, and you know that. But which mix of awareness ad formatsshould you use if your goal is efficient reach?
● Masthead ads and non-skippable in-stream ads
● Skippable in-stream ads and bumper ads
● Masthead ads and bumper ads
● Skippable in-stream ads and non-skippable in-stream ads
If you’re tracking conversions for your Video action campaign and you fear your campaignwon’t track some of them because oftentimes customers take extra time to make finaldecisions on their purchases, what conversion tracking best practice can you use toaccurately measure conversions?
● You can ask store visitors where they heard about the company.
● You can extend the conversion window to be longer.
● You can send a survey to existing customers asking about their checkout experience.
● You can compare video ad interactions against the timing of completed sales.