● The owner should focus on addressing the viewer’s desire for food in the first
five to 10 seconds of the video.
● The owner should focus on using “Sign up to our newsletter” as the primary
call-to-action.
● The owner should focus on adding as much diverse imagery and language as
possible throughout the ad to hold the viewer’s attention.
● The owner should focus on explaining the company’s background during the first half of the video
What will measuring the unique reach and frequency in your awareness Video campaign tellyou?
● It will allow you to see the terms people were searching for when seeing your ads.
● It will measure lift and ad recall metrics, which is much closer to marketing goals than traditional metrics, such as clicks and impressions.
● It will evaluate media efficiency, since it measures the share of impressions that the user may have a chance to see.
● It will show you how many ads served to people and how many times, across
devices and formats.
You want to reach and engage with your audience via a Google Video campaign.What step do you need to complete to get started?
● You need to prepare a manual bidding strategy.
● You need to install a video code on your website.
● You need to build a list of relevant key words.
● You need to link Google Ads to your YouTube channel
To make sure people think about your brand in decision-making moments, what marketingobjective should you use for your Google Video campaign?
● Awareness
● Action
● Perspective
● Consideration
When setting up a consideration Google Video campaign, what bidding solution should you use?
● Cost-per-action bidding
● Cost-per-view bidding
● Maximize Conversions bidding
● Cost-per-click bidding
To find out how users’ interactions with your video ads leads to product sales, what feature ofVideo action campaign would you use?
● You’d use conversion tracking.
● You’d use smart bidding.
● You’d use Custom Intent Audiences.
● You’d use click-through rate.
A winery’s Video action campaign is meant to attract customers to their website for theirannual holiday sale.To encourage consumer interaction, which creative best practice would the wineryimplement?
● They’d reach a broad audience with dynamic video ads.
● They’d link their Google Ads account to the Google Merchant Center account.
● They’d add location extensions to focus on selected geographic locations.
● They’d have a clear call-to-action, such as “Learn more.”
If you run a successful Search and Display campaign to drive action and then decide to runa Video campaign with the same objective, why should you keep the Video campaign in thesame account as the other campaigns?
● So that more campaign extensions will be available for the Video campaign.
● So the Video campaign will automatically use assets from the other campaigns.
● To allow for faster approval by the system for new ads.
● To prevent Google Ads from double-counting conversions.
If you want to run a Video action campaign that reaches customers who already searched for specific key words on Google Search, which audience solution should you use?
● Customer Match
● Demographics and Detailed Demographics
● Custom Audiences
● In-Market Audiences
Your Google Video campaign is driving awareness of a new service your company willsoon release, and you’re considering inflating your target cost-per-thousandimpressions (tCPM) bid to achieve that goal.Why should you avoid inflating the tCPM bid for your new campaign?
● Because inflation may prevent other campaigns in the account from running for the entirety of their ad schedules.
● Because inflation could result in the budget depleting faster without increasing unique reach.
● Because inflation will likely result in the targeting of irrelevant demographics and
placements.
● Because inflation might cause too many impressions of the same ads to serve
to the same users.