● The advertiser should apply conversion value rules based on all information possible, including geographic location, audiences, and devices.
● The advertiser should apply a conversion value rule based on additional information not factored in the imported value, like an audience.
● The advertiser should apply a conversion value rule based on geographic location, since this is what they care most about.
● The advertiser should apply conversion value rules for geographic location and also devices since they know this correlates to lead quality.

Leave a Reply