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An advertiser assigns a lead score in their CRM based only on the geographic location the lead came from.This geographic location score is available in Google Ads campaign reporting as a conversion value toGoogle Ads and a Smart Bidding signal. If needed, how should the advertiser apply conversion valuerules?

Jackson · June 13, 2026 · Leave a Comment

● The advertiser should apply conversion value rules based on all information possible, including geographic location, audiences, and devices.
● The advertiser should apply a conversion value rule based on additional information not factored in the imported value, like an audience.
● The advertiser should apply a conversion value rule based on geographic location, since this is what they care most about.
● The advertiser should apply conversion value rules for geographic location and also devices since they know this correlates to lead quality.

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