DM Exams

Answers to Digital Marketing Exams

Google Ads Display Certification

Bill has released a new line of products for his business and is using Google Display Ads to influencecustomer consideration.How does Google Display Ads targeting help Bill reach his marketing objective?

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By allowing Bill to show his ads to the exact audience he selected, based on his automated marketing objective.

By allowing Bill to improve the customer experience by finding only those who are interested in his products.

By allowing Bill to strategically show his message to users when they’re actively browsing, researching, or comparing the types of products he sells.

By allowing Bill to increase per-transaction sales by adjusting the prices of his products, based on customer interest.

Trevor has discounted an entire line of products on his website and wants to use Google Display Ads todrivesales.How does Google Display Ads targeting help Trevor reach his marketing objective?

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Google Display Ads will improve Trevor’s customer-service outreach by finding audiences using his products.

Google Display Ads will help place Trevor’s ad before customers who already showed interest in his brand.

Google Display Ads will build Trevor’s brand awareness by showing customized ads to customers who are browsing websites that Trevorn chooses.

Google Display Ads will build a social following for Trevor’s products to improve customer engagement and drive larger transactions

The customer journey has become more complex, requiring a dedicated bidding strategy. Google’ssolution isautomated bidding.How can automated bidding benefit advertisers? (Choose two.)

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Select All Correct Responses

Guarantees reduced conversion costs for advertisers.

Allows advertisers to serve ads only at specific times.

Allows advertisers to bid only for clicks from a specific group.

Is auction-specific to increase the chance for conversion.

Uses machine learning to set bids, which saves time.

What is a key benefit of Smart Display campaigns?

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Smart Display campaigns can automatically create video content.

A Smart Display campaign can be created with minimal input from advertisers.

Highly segmented insights are provided for daily campaign deep dives.

Display Network recommendations are generated based on Smart Display campaign performance

Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible duetonot having enough conversions in the last 30 days.What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a SmartDisplaycampaign?

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At least 30 conversions on Display or at least 50 conversions on Search.

At least 50 conversions on Display or at least 30 conversions on Search.

At least 50 conversions on Display or at least 100 conversions on Search.

At least 100 conversions on Display or at least 50 conversions on Search.

While managing a successful Google Ads campaign, why would you choose automated bidding instead ofmanual bidding?

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Because users intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device

Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction

Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding

Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task

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