You have a goal of maximizing reach and increasing awareness. To do so, you’re running a Video reachcampaign (VRC) to keep your brand top of mind. Before implementing a Brand Lift study, which twoconsiderations should you keep in mind? Select two answers.

● Lift results aren’t guaranteed because they’re based on surveying people and recording the differences in response rates.
● Lift isn’t a good always-on metric because lift — over time for the same media — will decrease, which means the media is working.
● Lift is a good always-on metric, because it’s a key health indicator for the campaign’s creative assets and it should increase steadily over time.
● Lift results are guaranteed because the test will keep running until there are statistically significant results