A business owner wants to measure the unique reach and frequency in their awarenessVideo campaign.What insight will they glean?

● They’ll see how many ads served to how people and how many times, across
devices and formats.
● They’ll measure lift and ad recall metrics, which are closer to marketing goals than traditional metrics like clicks and impressions.
● They’ll get to see the terms people were searching for when seeing their ads.
● They’ll evaluate media efficiency by measuring the share of impressions the user
may have a chance to see.