A chain of regional bookstores is looking to drive more value from their Google Adscampaigns by creating a value-based bidding strategy for the first time. Which best practice should they follow first in order to get started?

Begin with a strong measurement and attribution strategy based on their goals. 

Enable a volume-based Smart Bidding strategy in all campaigns. 

Create a value-based Smart Bidding strategy in their top two campaigns. 

Build a large list of negative keywords to tailor traffic and eliminate uninterested consumers.