A chain of sporting goods stores wants to boost the value of its Google Ads campaignwith a value-based bidding strategy. What should its first step be?

Enable a volume-based Smart Bidding strategy for all current campaigns 

Make sure it has a strong, goal-based measurement and attribution strategy in place 

Establish a value-based Smart Bidding strategy in their top two campaigns. 

Create a large list of negative keywords to help eliminate traffic from uninterested consumers.