A company in the video game industry has designed a new steering wheel that’s ideal for fans ofracing games. They want to create awareness for this new device via Google Ads and havelearnt that affinity audiences could help them with their marketing goal. How can AffinityAudiences help this company to reach potential customers?

It’ll allow them to reach people who are already in the market to purchase a steering
wheel for their video game console.
It’ll allow them to reach broad segments of the population that share common
demographic traits.
It’ll allow them to reach people who have already engaged with their website.
It’ll allow them to reach people based on an overview of their habits, passions
and lifestyles.