A family-run bakery has always relied on word-of-mouth marketing, but they want to try aVideo campaign to attract larger business contracts. They feel that a campaign with theleads campaign goal is best suited to achieve this marketing objective. What other actionshould the family take to make sure their campaign meets their marketing objective?

Jackson · August 27, 2026 ·

● Cross-check their ad schedule against their business hours to make sure they’re
available for calls.
● Promote their YouTube videos on their social media channels to drive more traffic.
● Have at least 10 different ad creatives to run simultaneously.
● Offer a free dessert for every new business contract signed during the Video
campaign.