A friend of Kayla’s is asking her for advice on best practices to adopt aftersetting up a Discovery ads campaign. How should Kayla advise her friend?

● She should wait two or three weeks before making any changes to her bidding
strategy.
● She should follow up immediately with a campaign to re-engage previous site visitors
using custom groups.
● She should adjust her bidding strategy every four days until campaign performance is
steady.
● She should merge Discovery campaign reports with other Google properties.