A marketer’s goal is to use Google’s AI solutions to drive increased marketing valuethrough the use of their own privacy-safe data. How could they articulate the value of using this data to other members of their team?

The data can be replicated with ease by different teams in their organization. 

The data is a powerful indicator of industry-wide performance for machine learning. 

The data is comparable to competitors’ data and can thus be used to gauge others’ performance. 

The data comes straight from their customers, which makes it high-quality for this purpose.