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A marketing manager used Reach Planner to create a forecast for a new awareness videocampaign. The campaign results end up being very different from the media plan numbersprovided by the Reach Planner forecast. What’s the likely cause of the significant mismatchbetween the campaign results and forecast data?

Jackson · August 24, 2026 ·

● The marketing manager built a campaign that didn’t match the plan settings in
Reach Planner.

● The marketing manager used Reach Planner during the least optimal time of day.
● Reach Planner forecasts aren’t compatible with Video campaigns for any marketing objective.
● Reach Planner forecasts aren’t compatible with awareness campaigns.

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