A marketing manager used Reach Planner to forecast an awareness video campaign. Whatshould they keep in mind when setting up the video campaign to achieve similar reach to themedia plan?

● They should include keywords related to their products so that Reach Planner
can narrow down the campaign’s settings.
● They should make sure that the frequency cap added to the video
campaign matches the frequency cap set in Reach Planner.
● They should use Reach Planner after the campaign has been active for a
week so that it has relevant data to create more accurate planning.
● They should use Reach Planner from within their Google Analytics account so
that there are more insights to use in the plan.