An account manager is trying to determine a target cost-per-thousand impressions (tCPM) bid fortheir new awareness video campaign, but they’re unsure what to base the figure on. What’s avalid way for them to determine the tCPM for the business’s new video campaign?

● Slightly inflate the average amount that the account manager is willing to bid
for this campaign.
● Use the estimate in the traffic estimator during campaign setup.
● Slightly inflate the estimate in the traffic estimator during campaign setup.
● Decide on the highest amount that they’re willing to pay for this
campaign