● Brand Lift
● Insights Finder
● TV data in Reach Planner
● Search Lift
Google Ads Measurement Certification
You have a goal of maximizing reach and increasing awareness. To do so, you’re running a Video reachcampaign (VRC) to keep your brand top of mind. Before implementing a Brand Lift study, which twoconsiderations should you keep in mind? Select two answers.
● Lift results aren’t guaranteed because they’re based on surveying people and recording the differences in response rates.
● Lift isn’t a good always-on metric because lift — over time for the same media — will decrease, which means the media is working.
● Lift is a good always-on metric, because it’s a key health indicator for the campaign’s creative assets and it should increase steadily over time.
● Lift results are guaranteed because the test will keep running until there are statistically significant results
If an advertiser uses Google’s phone call conversion tracking feature, how are the calls tracked to theiraccount?
● The calls are tracked by a dynamically created Google forwarding number.
● The calls are tracked by the conversion name for the advertiser’s store.
● The calls are tracked by the phone number listed on the advertiser’s official store website.
● The calls are tracked by the assigned Google Click Identifier (GCLID) set up in the advertiser’s account.
What are two capabilities of Google Tag Manager? Select two.
● It allows you to quickly and easily update tags on your website or mobile app from a web interface.
● It has collaboration and versioning capabilities.
● It’s a JavaScript framework that’s used to add Google tags directly to web pages.
● It can only be used to deploy and modify third-party tags.
A marketer added a conversion tracking tag to a landing page on their company’s website. When analyzingpurchasing data, they found duplicate conversions. How can the marketer remove duplicate conversionsfrom their conversion count?
● They can modify the event tag to capture a unique order ID.
● They can sort the data by time and remove duplicate times found on entries.
● They can disable the view-through conversion data column.
● They can toggle off the possible duplicates option at the top of the chart.
How can an advertiser set up enhanced conversions for leads?
● Enhanced conversions for leads can be set up through Google Analytics Manager.
● Enhanced conversions for leads can be set up through the Google Ads API for enhanced conversions.
● Enhanced conversions for leads can be set up through Google Tag Assistant.
● Enhanced conversions for leads can be set up through Google Tag Manager, Google tag, or Google Ads API.
When a consumer completes a conversion on your website, you may receive first-party consumer datasuch as an email address, name, home address, and/or phone number. This data can be collected and sentto Google in a hashed form through which Google Analytics feature?
● Customer Match
● Admin API
● User-provided data
● Data Import
An advertiser assigns a lead score in their CRM based only on the geographic location the lead came from.This geographic location score is available in Google Ads campaign reporting as a conversion value toGoogle Ads and a Smart Bidding signal. If needed, how should the advertiser apply conversion valuerules?
● The advertiser should apply conversion value rules based on all information possible, including geographic location, audiences, and devices.
● The advertiser should apply a conversion value rule based on additional information not factored in the imported value, like an audience.
● The advertiser should apply a conversion value rule based on geographic location, since this is what they care most about.
● The advertiser should apply conversion value rules for geographic location and also devices since they know this correlates to lead quality.
What do marketing mix models show advertisers?
● They’re a way to determine the impact of a specific variable on control and treatment groups.
● They use conversion path data to calculate the contribution of each interaction.
● They’re an analysis that shows the impact of advertising and promotion on a brand’s sales.
● They evaluate a customer’s long-term increase in awareness after ad exposure compared to an unexposed group.
How does data-driven attribution work?
● It prioritizes specific touchpoints and applies static logic to assign a constant value to a touchpoint along a conversion path.
● It leverages an account’s historical data to credit the most impactful ad touch points across Search, YouTube, and Display.
● It credits on an arbitrary basis and may impact optimizations, particularly when leveraging automated bidding data.
● It uses country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically.