How does data-driven attribution work?

● It prioritizes specific touchpoints and applies static logic to assign a constant value to a touchpoint along a conversion path.
● It leverages an account’s historical data to credit the most impactful ad touch points across Search, YouTube, and Display.
● It credits on an arbitrary basis and may impact optimizations, particularly when leveraging automated bidding data.
● It uses country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically.