Esteban recently launched a Google Display ad campaign and wants to get a fullsense of its performance. A colleague of his on the marketing team suggested tryingout Google Analytics’ Model Comparison Tool. Why should Steve give that tool ashot?

● It shows how Display ads influence purchasing decisions exclusively in Google Ads.
● It shows how Display ads influence purchasing decisions across all marketing
channels.
● It shows a projected forecast of impression and click data if certain recommendations were applied.
● It shows a projected forecast of conversion data if certain recommendations were
applied.