If the marketing manager of a catering company is focusing on driving as many orders aspossible on a weekly basis with a Video action campaign, which of the following creativeimplementations should they use?

● Use “Sign up to our newsletter” as the primary call-to-action.
● Address the viewer’s desire for food in the first five to 10 seconds of the video.
● Explain the company’s background during the first half of the video.
● Add as much diverse imagery and language as possible throughout the ad to hold the viewer’s attention