● By using Reach Planner after the campaign’s been active for a week so it has
relevant data to create more accurate planning.
● By using Reach Planner from within your company’s Google Analytics account so
there are more insights to use in the plan.
● By including key words related to the company’s products so Reach Planner can
narrow down the campaign’s settings.
● By making sure the frequency cap added to the Video campaign matches the
frequency cap set in Reach Planner.
