In a Google Display ad campaign, Cynthia sees a default CPA of $20 in the account, but theactual CPA she’s using to measure success is $15. What would account for the $5difference?

Jackson · July 5, 2026 ·

● She isn’t including conversions from current members.
● She’s including view-through conversions.
● She doesn’t have conversion tracking set up.
● She isn’t including Gmail and YouTube users.