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In setting up a similar audiences list for a Google Ads campaign, Antonio is wondering whether he needs to exclude people from his original remarketing lists. Acolleague tells him he doesn’t need to do this. Why does the colleague tell him this?

Jackson · July 9, 2026 ·

● Because similar audiences don’t have any association with remarketing lists.
● Because similar audiences use existing remarketing lists to get as much reach as
possible.
● Because similar audiences will automatically remarket to existing leads if it identifies potential value in them.
● Because similar audiences lists automatically exclude people so that only new
leads are reached.

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