Matías is part of a marketing team that is launching a new Discovery campaign. His bosshas asked him to compile assets for the campaign. What best practice should he follow inchoosing assets?

● Add call-to-action text over their image assets to better inform potential customers.
● Use inspiring high-quality images that highlight the brand’s value proposition.
● Use Google Images to download as many relevant image assets as possible.
● Use generic messaging in description fields so as to capture the interest of a larger audience.