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Rachel has finished selecting the campaign-level settings of her new Google Display campaignand has decided to use uploaded ads instead of responsive display ads when creating ads forher campaign. Why might Rachel choose to upload an ad instead of the easier option of aresponsive display ad?

Jackson · July 2, 2026 ·

She’ll be able to maintain creative control of how ads look in the size that she
chooses.

She’ll be able to incorporate animated GIF assets that are more than 30 seconds
long.
She’ll have the option to serve ads in the Shopping section of Google.com.
She’ll gain access to exclusive placements such as reputable news outlets.

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