Ray has been running Display campaigns for over a month and sales have increased since hestarted. Even so, while the Display ads are producing high click-through-rates, they appear to beproducing fewer conversions than Search ads. What’s the most likely explanation for thisassumption?

Jackson · July 2, 2026 ·

Ray is focusing on view-through conversions rather than click-through conversions.
People that click on the Display ads are purchasing through another channel.
People aren’t seeing the Display ads.
Conversion tracking isn’t enabled currently.