Reece works for a company that sells sailing trips and wants to set up a 14-day view-throughconversion window for their Display campaign instead of the default window. Why will setting upthe view-through conversion window benefit their campaign?

It’ll allow them to identify impressions for ads that weren’t interacted with but
later resulted in a conversion.
It’ll help them to reveal which ad assets require optimisation in order to improve
conversion rates.
It’ll assist them in analysing the most interacted areas of the Display campaign within a 14-day period.
It’ll prevent interactions being attributed with more conversions than they actually
generated.