DM Exams

Answers to Digital Marketing Exams

Shanice wants to create an awareness campaign using Google Display ads to educate potentialcustomers about her company’s expanded product sets. What should Shanice do when settingup awareness audiences for the upcoming campaign?

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Create a separate campaign or ad group for each desired audience.
Include existing users on remarketing lists.
Use top-performing keywords for custom audiences.
Tag all pages within the company website or app.

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