DM Exams

Answers to Digital Marketing Exams

Shanice wants to create an awareness campaign using Google Display ads toeducate potential customers about her company’s expanded product sets.What should Shanice do when setting up awareness audiences for the upcomingcampaign?

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● Tag all pages within the company website or app.
● Create a separate campaign or ad group for each desired audience.
● Use top performing keywords for custom audiences.
● Include existing users on remarketing lists.

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