● The owner can create separate ads for each genre and then set them to “Rotate
indefinitely” within the same ad group.
● The owner can build a list of relevant placements for each genre, and then use these to create individual ad groups for each.
● Include each of the genres within the headline and description fields of a single
responsive display ad.
● The owner can create different remarketing lists based on the specific web
pages that the customers visited.
