Tyler has just launched a Google Display campaign and is considering whether to increaseits budget. Using various attribution models in the Model Comparison Tool, what might makehim increase his investment in Google Display ads?

● A disproportionally low conversion volume from a certain channel that has received a bulk of his investment
● A proportionally high conversion volume after a certain channel has received a
bulk of his investment
● All channels drove conversions in proportion to the investment they receieved
● A proportionally low conversion volume after a certain channel has received a small share of his investment