● Create different remarketing lists based on the specific web pages that the
customers visited.
● Build a list of relevant placements for each sports category, and then use these to
create individual ad groups for each sport.
● Create separate ads for each sports category and then set them to “Rotate
indefinitely” within the same ad group.
● The owner can include each of the sports categories within the headline and
description fields of a single responsive display ad.
