• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
DM exams logo

DM Exams

Answers to Digital Marketing Exams

  • Home
  • Answers
  • Show Search
Hide Search

Which of the following is considered a best practice when using Performance Planner?

Jackson · June 27, 2026 ·

When creating plans during seasonal periods, create month-by-month plans in the tool and regularly view the updated forecasts. 

Check in on forecasts on an annual basis, as data can be skewed when it’s close to an industry’s peak seasonal period. 

Use Performance Planner most during non-seasonal periods, as data may be less accurate in times of change. 

For maximum impact, create an annual forecast at the start of the fiscal year to determine budgets 

Google Ads, Google Ads AI-powered Performance Certification

Primary Sidebar

Recent Posts

  • You’re running an awareness Video campaign, and you’ll want to know whether thecampaign shifted user perception or behavior toward your products.Which measurement solution should you use to learn that information, and when should youimplement it?
  • An account manager selects “brand awareness and reach” as his campaign goal whencreating a Google Video campaign. This goal automatically uses target cost-per-thousandimpressions (tCPM) as the bidding strategy.How will that benefit the campaign?
  • How can a business owner determine the target cost-per-thousand impressions (tCPM) bidfor their business’s new awareness Video campaign if they’re unsure what to base the figureon?
  • You’re creating a forecast for an awareness Video campaign with the help of Reach Planner.Why should you use Reach Planner in the same account where you expect to run theplanned campaign?
  • What implementation suggestion would you recommend to an account manager who’s usingCustom Audiences for a new Video action campaign for the first time?

Recent Comments

No comments to show.

Archives

  • August 2026
  • July 2026
  • June 2026
  • May 2026

Categories

  • Google Ads
  • Google Ads AI-powered Performance Certification
  • Google Ads Creative Certification
  • Google Ads Display Certification
  • Google Ads Display Professional Certification
  • Google Ads Measurement Certification
  • Google Ads Search Certification
  • Google Ads Video Certification
  • Google Ads Video Professional Certification

Hit the ground running with a minimalist look. Learn More

DM Exams

Copyright © 2026 · DM Exams