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With the goal of driving awareness for a new product from their company, a business ownerconsiders inflating their target cost-per-thousand impressions (tCPM) bid in their GoogleVideo campaign.What may be the unwanted result of inflating the tCPM bid for this new campaign?

Jackson · August 27, 2026 ·

● Inflation might result in the targeting of irrelevant demographics and placements.
● Inflation might cause too many impressions of the same ads to serve to the same
users.
● Inflation might result in the budget depleting faster without increasing unique
reach.

● Inflation might prevent other campaigns in the account from running for the entirety of
their ad schedules

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