● Target impression share
● Maximize conversion value
● Maximize conversion value with target ROAS
● Manual CPC
Archives for May 2026
Molly wants to clear her remaining stock in preparation for ordering a new line ofproducts to sell. As a result, she’s willing to increase her CPA(cost-per-acquisition) and investment, as long as it means generating more sales. Her campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
● An investment of $30,000 to generate 1,500 conversions and a CPA of $20.
● An investment of $28,000 to generate 1,400 conversions and a CPA of $20.
● An investment of $40,000 to generate 2,000 conversions and a CPA of $20.
● An investment of $21,000 to generate 1,400 conversions and a CPA of $ok.
How many responsive search ads does Google Ads allow?
● Google Ads allows five enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to Headline position 1, Headline position 2, and Description position 1.
● Google Ads allows three enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
● Google Ads allows unlimited enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
● Google Ads allows six enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
Marisol manages the online advertising campaigns for a chain of toy stores withboth a physical and an online presence. Which two Google Ads campaign types should Marisol use to show images of their products, advertise their company’s online and local inventories of toys, and boost traffic to their website and local toy stores?
● Video
● Discovery
● Search
● Shopping
● Display
When implementing value-based bidding, which of these three solutions willpermit you to create strong conversion measurement foundations when implementing value-based bidding?
● Consent mode
● Enhanced conversions
● Smart Bidding
● Global site-wide tagging
● Broad match
What determines whether a Search ad shows in the results for a query, and inwhat position?
● Bids, which is how much marketers will pay for a click.
● Ad Rank, which is based on a variety of factors to show useful ads.
● Asset impact, which includes sitelinks and image assets.
● Ad quality, which is based on ad and website relevance.
What is value-based bidding?
● It’s a Smart Bidding strategy that relies on machine learning to deliver the highest click-through rate possible, by bidding for conversions that drive business objectives.
● It’s a Smart Bidding strategy that relies on machine learning to deliver the highest target impression share possible, by bidding for conversions that drive business objectives.
● It’s a Smart Bidding strategy that relies on machine learning to deliver the highest impressions possible, by bidding for conversions that drive business objectives.
● It’s a Smart Bidding strategy that relies on machine learning to deliver the highest conversion value possible by bidding for conversions that drive business objectives.
What are two ways optimization score can help marketers succeed?
● Uses Google AI to plan campaigns without the need for input.
● Determines which campaigns to prioritize for improvements.
● Documents campaign budget for marketing teams.
● Speeds up implementation for enhancements to campaigns.
Which three factors impact a Search ad’s auction-time ad quality?
● Ad landing page experience
● Ad relevance
● Bidding strategy
● Expected clickthrough rate
● Ad Rank
You’re a marketing executive who has been charged with planning an onlineadvertising budget each month and you decided to use Google Ads’ Performance Planner to assist your efforts. What are two advantages Performance Planner offers you?
● Performance Planner forecasting is driven by billions of Google searches conducted every week.
● Performance Planner can help you locate funds from other operational budgets so they can be allotted to marketing.
● Performance Planner relies on machine learning for forecasting purposes.
● Performance Planner can integrate with additional budgeting software like QuickBooks