• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
DM exams logo

DM Exams

Answers to Digital Marketing Exams

  • Home
  • About Us
  • Contact Us
  • Block Examples
  • Landing Page
  • Pricing Page
  • Answers
  • Show Search
Hide Search

Archives for June 2026

Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants toengagewith users who are researching scuba-diving lessons.Which marketing objective should Frank choose when creating his Display campaign?

Jackson · June 8, 2026 · Leave a Comment

Build awareness

Influence consideration

Drive action

Increase sales

What are two ways that Performance Planner can help reveal the possibilities across all your Google Adscampaigns? (Choose two.)

Jackson · June 8, 2026 · Leave a Comment

Select All Correct Responses

Validation

Differentiation

Distribution

Instrumentation

Simulation

Which type of automated bidding strategy is target cost-per-acquisition (CPA)?

Jackson · June 8, 2026 · Leave a Comment

Consideration-focused bidding

Conversion-focused bidding

Revenue-focused bidding

Awareness-based bidding

Ben sells housewares through his website and app.What are two ways that Google Ads can fuel his business goals and help him achieve his objectives?(Choose two.)

Jackson · June 8, 2026 · Leave a Comment

Select All Correct Responses

Increase overall installs and interactions with his app.

Sell him business leads at a preset price.

Provide clear forecasts that allow for smoother purchasing.

Place ads for his business on all search engines.

Help users find and discover his products.

Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign toautomatically generate ads.Which two building blocks must Susan supply in order for a Smart Display campaign to automate her adcreation? (Choose two.)

Jackson · June 8, 2026 · Leave a Comment

Select All Correct Responses

Videos

Ad dimensions

Headlines

Keywords

Images

You manage marketing for a small business on a tight budget, yet you need to reach as many people aspossible.How can Google Ads help?

Jackson · June 8, 2026 · Leave a Comment

Google Ads saves you time by deciding what your budget will be on a daily basis.

With Google Ads, you can choose a maximum amount to spend per month.

With Google Ads you always pay using cost-per-reach, predetermined by your budget.

With Google Ads, your ads will show on every available search engine.

When visibility is the campaign goal, which bidding strategy should an advertiser choose?

Jackson · June 8, 2026 · Leave a Comment

Target impression share

Maximize clicks

Enhanced cost-per-click (eCPC)

Maximize Conversions

Marie is a marketer trying to maximize specific user actions after the click.Whichautomated bidding strategy should she use to accomplish this?

Jackson · June 8, 2026 · Leave a Comment

Retention-focused bidding

Conversion-focused bidding

Consideration-focused bidding

Awareness-based bidding

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost.Which bidding strategy has the potential to meet Marta’s needs?

Jackson · June 8, 2026 · Leave a Comment

Target return on ad spend (Target ROAS)
Target cost-per-acquisition (tCPA)
Maximize clicks
Target impression share

Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Adsbecause it offers advertisers different campaign types that determine where ads will appear and in whatformat they will display when viewed. What Google campaign type will help her reach her most valuableaudiences?

Jackson · June 8, 2026 · Leave a Comment

Television campaigns, which promote her products directly to consumers while they are watching their favorite network and cable TV programs.

Shopping campaigns, which promote her products by giving consumers detailed information about what she is selling before they click her ad.

Social Media campaigns, which showcase her products to users while they browse their favorite social media platforms.

App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products.

  • « Go to Previous Page
  • Page 1
  • Interim pages omitted …
  • Page 14
  • Page 15
  • Page 16
  • Page 17
  • Page 18
  • Interim pages omitted …
  • Page 37
  • Go to Next Page »

Primary Sidebar

Recent Posts

  • When making a video ad with an awareness objective, which tactic should you use?
  • Which set of words outlines the key principles of Google’s ABCDs of effective creative?
  • You’ve noticed that viewers are dropping off very quickly for your existing video ads, and want to engage them more effectively. Which of the following is an effective way to get viewers to pay attention to an ad with an awareness objective?
  • You’re hoping to boost your client’s performance by optimizing their responsive display ads. Which action should you take first?
  • Which of these asset types would not be accepted for an app campaign?

Recent Comments

No comments to show.

Archives

  • June 2026
  • May 2026

Categories

  • Google Ads
  • Google Ads Creative Certification
  • Google Ads Display Certification
  • Google Ads Measurement Certification
  • Google Ads Search Certification

Hit the ground running with a minimalist look. Learn More

DM Exams

Copyright © 2026 · DM Exams