● Add as much diverse imagery and language as possible throughout the ad to hold the attention of the viewer.
● Use “Sign up to our newsletter” as the primary call-to-action.
● Address the viewer’s desire for food in the first 5 to 10 seconds of the video.
● Explain the background of the company during the first half of the video.
Archives for August 2026
The owner of a clothing shop wants to drive awareness to a new product line that they’re aboutto launch. A new Google video campaign is being created with no marketing goal selected. Theowner wants to get as many impressions as possible from their bidding strategy. What is the bestbidding strategy for the clothing shop to achieve their marketing objective?
● Target CPM
● Maximum CPV
● Target CPA
● Maximise conversions
A marketing manager is creating a Google video campaign with a consideration goal andcost-per-view (CPV) bidding. What should they expect for their max. CPV compared to theiractual CPV?
● Actual CPV is often less than max. CPV because it’s auction bidding.
● Max. CPV is often less than actual CPV because it’s auction bidding.
● Max. CPV is often less than actual CPV because it’s a reserve buy.
● Actual CPV is often less than max. CPV because it’s a reserve buy
A business owner is using a Google video campaign to drive awareness of a new service thattheir company will soon release. They’re considering inflating their target cost-per-thousandimpressions (tCPM) bid to achieve their goal. Why should they avoid inflating the tCPM bid forthis new campaign?
● Inflation could result in the budget depleting faster without increasing unique
reach.
● Inflation will likely result in the targeting of irrelevant demographics and
placements.
● Inflation may prevent other campaigns in the account from running for the
entirety of their ad schedules.
● Inflation might cause too many impressions of the same ads to be
served to the same users.
A business owner has a primary marketing objective to grow consideration with the help of aGoogle video campaign. They only want to pay when a user watches the entirety of the video ad.What bidding solution would be best for them to use?
● Cost-per-view bidding
● Maximize Conversions bidding
● Cost-per-action bidding
● Cost-per-click bidding
The marketing team for a wildlife conservation effort is setting up a video action campaign todrive online donations on their website. What actions should they take to achieve their goal?
● Test multiple variants of their ads and make sure that they’re at least 10
seconds long.
● Use only one version of their ad and make sure that it’s less than 10 seconds
long.
● Test multiple variants of their ads and make sure that they’re less than 10
seconds long.
● Use only one version of their ad and make sure that it’s at least 10 seconds
long.
A florist chain is looking to generate as much awareness as they can before their special rosesgo into bloom. They only have two and a half weeks to achieve this with the assistance of aGoogle video campaign using ‘Brand awareness and reach’ as the campaign goal. Which budgettype should the florist chain use and why?
● ‘Daily’, because Google Ads will spend their total budget faster than
‘Campaign total’ will.
● ‘Campaign total’, because Google Ads will spend their total budget faster than
‘Daily’ will.
● ‘Daily’, because Google Ads will try to spend their total budget evenly over the
duration of their campaign.
● ‘Campaign total’, because Google Ads will try to spend their total budget
evenly over the duration of their campaign.
A fitness studio has created a video campaign and wants to measure their considerationcampaign with the help of a Brand Lift study. At what point should the fitness studio set up thestudy in order to create optimal control and exposed groups?
● Once the campaign first begins to start serving impressions.
● After the campaign’s end date has been met.
● After two weeks of the campaign first serving impressions.
● Before the campaign serves any impressions.
A marketing manager needs to get recommendations for features, settings and solutions for aGoogle video campaign. What action should they take to get the information needed whencreating a campaign?
● Set a budget for the new campaign.
● Link Google Ads to the manager’s YouTube channel.
● Select a campaign goal.
● Upload at least one video to YouTube.
A travel company wants to drive consideration for their new tour that’s tailored to advancedsurfers. Which of the following audience solutions would be most appropriate for the company touse?
● Custom audiences
● Customer Match
● Affinity audiences
● Life events