A marketer advertises in many markets around the world, including Germany and France. They’ve startedrunning YouTube and Search campaigns with Google and they measure online conversions. How does thisadvertiser ensure that their Google tag respects the remarketing preferences of their users in the EuropeanEconomic Area (EEA)?

Jackson · June 13, 2026 · Leave a Comment

● Ensure ad_personalization parameter (as well as ad_storage and ad_user_data) is in consent mode setup.
● Ensure they work with a Google certified consent management platform (CMP).
● Ensure they implement a strict consent banner on their website to capture user consent choices.
● Ensure that there’s a consent banner present on every page.

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