Similar Audiences lists automatically exclude people so that only new leads are
reached.
Similar Audiences will automatically remarket to existing leads if it identifies
potential value in them.
Similar Audiences uses existing remarketing lists to get as much reach as possible.
Similar Audiences don’t have any association with remarketing lists.
Google Ads Display Professional Certification
Tomas is creating a Google Ads campaign in order to reach people who are like-minded with hiscurrent customers. Which type of Google Audience should Tomas attempt to reach?
Remarketing Audiences
Similar Audiences
In-market audiences
Life Events Audiences
Henrietta recently launched a high-end clothing line and hasn’t invested marketing spend topromote the website yet. Her initial marketing objective is to reach a broad audience and help asmany people as possible come to know about her new line. Which campaign goal shouldHenrietta choose to achieve her objective?
Brand awareness and reach
Product and brand consideration
Leads
Sales
Jerry wants to implement a Display campaign. He wants to make $4 of revenue for everyadvertising dollar that he spends in the campaign. What should Jerry do?
He should assign a daily budget of at least $400.
He should assign a Target CPA of $4.
He should set a conversion rate of 25%.
He should set a Target ROAS of 400%
What should you look at to measure the full value of a Display campaign?
Viewability metrics
Click-through conversions and view-through conversions
Click-through conversions only
View-through conversions only
Stacey created a Google Display ads campaign and invested $1,000 over a period of one month,during which time she saw 40 click-through conversions and 10 view-through conversions.What’s the average CPA of Stacey’s Display campaign, if she uses view-through conversions toget a more accurate picture of its full value?
20
100
40
25
Nadine is reviewing data from her company’s Discovery ads and plans to use the Asset Report to assess and optimise asset performance. Which scenario correctly applies Google best practices?
Nadine reviews the Assets reports weekly, following system-generated assets for
image replacements as appropriate.
Nadine reviews the Assets report bi-weekly, replacing low-performing images
with images similar in quality and composition to the best-performing images.
Nadine reviews the Assets report daily, adjusting text and image assets as
suggestions are continually created.
Nadine reviews the Assets report bi-annually, replacing low-performing images with images similar in quality and composition to the best-performing images.
Jenni implemented a Google Ads campaign using a Maximise conversions Smart Biddingstrategy 13 days ago. She wants to know if her campaign is still in the learning period. What’s thebest way for Jenni to determine this?
Use the Performance report.
Use the Top Conversions Paths report.
Use the Bid strategy report.
Use the Budget Performance report.
Kiara began using Google Display ad campaigns last month and is anxious to review the performance metrics of her campaigns to gauge their effectiveness. What should Kiara bear in mind when assessing the performance of her Display ads?
Conversions only represent a partial picture of Display ad effectiveness.
Display ads are effective when targeting YouTube users.
Display ads are less effective when it comes to new audiences.
Display ads are only as effective as the provided Customer Match lists