● Target impression share
● Maximize Clicks
● Maximize Conversions
● Enhanced cost-per-click (eCPC)
Google Ads
If your goal is testing various combinations of headlines and descriptions so youcan optimize your results accordingly, which two responsive search ads benefits will help you do this?
● Lower eCTR will help you test those combinations.
● More relevance will help you test those combinations.
● Greater flexibility will help you test those combinations.
● Longer funnels will help you test those combinations.
● Less click fraud will help you test those combinations
What can the Performance Planner assist you with?
● To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
● To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)
● To analyze the search term report and add both keywords and negative keywords, depending on historical performance
● To determine which Google Ads features should be enabled to get the best performance from your campaigns
Which way does Google AI help marketers connect with new customers?
● It defines business goals for marketers based on their offline conversion data.
● It makes it possible for responsive search ads to offer recommendations for optimizing marketers’ websites.
● It uses its understanding of nuances in human language to connect marketers with people searching for their offerings.
● It predicts the value of every query for the coming quarter, so Smart Bidding can help marketers plan their spend.
What are two benefits of using broad match, Smart Bidding, and responsivesearch ads together?
● They automatically generate headlines based on advertisers’ websites.
● They remove the need for marketers to optimize Search campaigns.
● They help save time so marketers can reinvest in their most important priorities.
● They help advertisers reach the right user, at the right price, with relevant ads.
Once Smart Bidding and broad match are implemented, which three campaignbest practices should be followed?
● Monitoring Quality Score
● Using responsive search ads
● Using contextual signals
● Being mindful of negative keyword targeting
● Using cross-device reporting
How does Google AI help marketers maximize search ad performance amidstbillions of searches on Google every day?
● Google AI lets Ad Rank prioritizes either anticipated clickthrough rate or ad relevance.
● Google AI lets broad match and Smart Bidding connect ads to queries and make adjustments to bids in real time.
● Google AI lets Smart Bidding anticipate which queries will have the highest volume and it sets bids automatically in response.
● Google AI is so effective that marketers don’t even need to invest in high-quality image assets to maximize their impact.
Which searches can an ad show for broad match keyword “home furnace repair?”
● house furnace replacement
● replace home furnace
● homes for sale
● new homes for sale
Of the following methods, which one should you use to implement and test broad match successfully on broad match campaigns intended to help analyze conversion data?
● You should implement your broad match keywords through setting up a One-Click Experiment Apply. This will create an experiment that follows all experiment best practices automatically.
● You should use Google Ads’ Keyword Match Types feature. This will let you see how your broad match keywords are being matched.
● You should use Google Ads’ Conversion Tracking feature. This will let you track the number of conversions that are generated via your broad match keywords.
● You should use the Keyword Planner to find new keywords that are relevant for your target audience and business.
As an advertiser, creating your first Search ad in Google Ads is a simple five-step process. What is the correct order of the five steps?
● Sign in to the Google Ads account where you wish to make the Search ad. Choose your objective, select Search ad from the available options, and enter your campaign details. In the page menu on the left of the screen, choose the + button. Select Publish campaign. Review your campaign settings and ensure the ad meets Google’s editorial guidelines.
● Sign in to the Google Ads account where you wish to make the Search ad. In the page menu on the left of the screen, choose the + button. Choose your objective, select Search ad from the available options, and enter your campaign details. Review your campaign settings and ensure the ad meets Google’s editorial guidelines. Select Publish campaign.
● In the page menu on the left of the screen, choose the + button. Sign in to the Google Ads account where you wish to make the Search ad. Choose your objective, select Search ad from the available options, and enter your campaign details. Select Publish campaign. Review your campaign settings and ensure the ad meets Google’s editorial guidelines.
● Choose your objective, select Search ad from the available options, and enter your campaign details. In the page menu on the left of the screen, choose the + button. Select Publish campaign. Sign in to the Google Ads account where you wish to make the Search ad. Review your campaign settings and ensure the ad meets Google’s editorial guidelines.
● Review your campaign settings and ensure the ad meets Google’s editorial guidelines. Sign in to the Google Ads account where you wish to make the Search ad. In the page menu on the left of the screen, choose the + button. Choose your objective, select Search ad from the available options, and enter your campaign details. Select Publish campaign.