● Smart Bidding
● Consent mode
● Enhanced conversions
● Global site-wide tagging
● Broad match
Where is the bid status, performance trend over time, and conversion delayreporting found?
● In the bidding keyword report
● In the bid strategy report
● In the performance strategy planner
● In the auction analysis
Lola is in the process of selecting a campaign type to suit her businessobjectives. Why is it important that she consider business objectives before choosing her campaign type?
● Google Ads will automatically create ad messaging based on the campaign type she chooses.
● Certain campaign types will only serve ads during particular times of the day and week.
● The campaign type chosen will determine where her ads appear and the format of those ads.
● Different campaign types have different minimum and maximum budget requirements
Reggie manages the online marketing campaigns for a vitamin and supplementstore. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?
● More online sales through Reggie’s online store.
● Email sign-ups from people interested in a healthy lifestyle.
● Getting more customers to learn about his products.
● More followers on the store’s social media presence
Two asset types can also be served as account-level automated assets. What arethey?
● Promotional callouts can be served in this way.
● Call assets can be served in this way.
● Dynamic callouts can be served in this way.
● Dynamic sitelinks can be served in this way.
A speciality candle retailer is about to make its launch in cities nationwide. Theyare using phrase match in their Search ads campaign with the keywords “scented,” “candle,” and “delivery.” How will phrase match help the company’s Search Ads campaign?
● Their ad is going to appear if the search terms have the same meaning as the keyword.
● Their ad is going to appear if the search terms contain all three of the exact keywords.
● Their ad is going to appear if the search terms are related to the keyword.
● Their ad is going to appear in the search terms include the meaning of the keyword.
Which three signals does broad match use to match Search ads with queries?
● Device
● Language
● Smart Bidding
● Geographic
● Interests
What are three benefits of opting-in to apply recommendations automatically?
● Your campaign performance will improve.
● You can opt in without having to add more budget.
● Your implementation of responsive search ads will be automatic.
● Your opting into Smart Bidding will happen automatically.
● You’ll be adding best practices to your Google Ads accounts routinely
You’re thinking about using automated bidding to improve the efficiency of yourcampaign management process. What are three ways automated bidding can improve efficiency?
● By saving time and marketing resources
● By setting minimum and maximum bid values according to the daily budget
● By setting the appropriate bid for each and every auction.
● By setting manual bids for specific times of the day
● By integrating a large variety of signals to evaluate user intent
Priya only has $500 a month to spend on her campaign, but she needs to drive asmany potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?
● Target return on ad spend (tROAS)
● Enhanced cost-per-click (eCPC)
● Target impression share
● Maximize clicks